Forget confusing web addresses. Soon if you just type SBI on your browser you can to go to the web site of the State Bank of India or by merely typing SpiceJet, the airline’s portal opens before you —— no .com, .net, .in, .org or .edu.
The way you surf the net is set for another revolution. The global non—profit organisation that oversees domain addresses is lifting the restrictions on suffixes, which will enable companies and people to personalise their presence on the web even further.
The Internet Corporation for Assigned Names and Numbers will open up the new domain name system beyond the current 22 generic domains such as .com, .gov, .info, .biz, or .int to just about anything. These will be supplemented by thousands in virtually any language.
But this is where the happy story ends.
The application money alone will set you back by $185,000 (Rs.85 lakh) and more for the process. The window for applying will be open for four months starting Jan 1. And if you miss the bus, it is uncertain when fresh applications will be accepted.
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