Anupam
Vasudev, Chief Marketing Officer, Aircel, said: “Our four-year
association with the tournament has been very rewarding and has allowed
us to engage directly with our key target segment.
“We
are very happy to be extending this association till 2016 and are
confident that not only will it harness the young tennis talent of
India, but the property will grow further to become a global platform
strengthening Chennai’s position on the international tennis map.”
MA
Alagappan, President, Tamil Nadu Tennis Association, said: “The Chennai
Open is proud to announce the extension of its partnership with Aircel
for three seasons starting 2014.”