Internet giant Google Inc, which cashes in on a good portion of the internet’s advertising revenue, on Monday confirmed that it was acquiring Admeld Inc, a team that helps major publishers manage their ad space.
In a blog post, Neal Mohan, Google’s vice president of display advertising, said the acquisition would push it into an “improved era of flexible ad management tools for major publishers.” No price was named, but the Wall Street Journal reported that Google is laying out $400 million for the company.
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