03 February 2011

40 biggest moneymakers of 2010

A definition: this list is limited to creative figures—stars, directors, producers—and to the money they earn from film. Thus we include no executives or agents, and we don’t count earnings from non-film-related projects, such as Steve Carell’s fees for starring on The Office or Jennifer Aniston’s for appearing in SmartWater ads. We did our best to ascertain a star’s up-front advance for a given film as well as his or her share of the movie’s profits, assuming there were any. (Often, the lion’s share of fees for a 2010 release may have actually been paid in 2009 and thus is not counted in this year’s list.) Worldwide box-office figures were culled from the Web sites Box Office Mojo and Box Office Guru. Revenue figures from DVD sales—for the first three quarters of 2010 anyway—were supplied by Screen Digest; we devised our own revenue estimates for fourth-quarter DVD sales by applying a conservative formula based on a movie’s performance at the box office.

While nine-figure windfalls such as James Cameron’s and Johnny Depp’s are still rare, Hollywood’s post-crash aversion to $20 million paydays and gross-point deals seems to be easing. The fact that a mid-range star such as Vince Vaughn asked for—and got close to—$20 million to appear in The Dilemma proves that the big studios are once again hungering to shell out Goldman-like bonuses for (somewhat) proven commodities. As one studio executive put it, “We’re not trying to commit felonies here, just a few misdemeanors.”


40. Eddie Murphy
ACTOR (WME)
ESTIMATED 2010 EARNINGS: $13 MILLION (2009 rank: —)
$7.5 million: Tower Heist (fee for co-starring in action comedy with Ben Stiller)
$4 million: Shrek Forever After (back-end bonus)
$1.5 million: Older film revenue


39. Guy Ritchie
DIRECTOR (CAA)
ESTIMATED 2010 EARNINGS: $13.5 MILLION (2009 rank: —)
$7.5 million: Fee for directing untitled Sherlock Holmes sequel
$6 million: Sherlock Holmes (back-end for directing, based on worldwide gross of $523 million, and share of DVD and pay-TV revenue)


38. Shawn Levy
DIRECTOR, PRODUCER (WME)
ESTIMATED 2010 EARNINGS: $14 MILLION (2009 rank: 26)
$10 million: Real Steel (fee for directing and producing upcoming robotic action film starring Hugh Jackman)
$4 million: Older film revenue, mostly from the Night at the Museum franchise


37. Hugh Jackman
ACTOR (WME)
ESTIMATED 2010 EARNINGS: $14 MILLION (2009 rank: —)
$9 million: Real Steel (fee for starring in upcoming Shawn Levy movie)
$2 million: Butter (fee for starring in upcoming Weinstein Co. film)
$1.5 million: Snow Flower and the Secret Fan (fee for starring in small art-house film)
$1.5 million: Older film revenue


36. Reese Witherspoon
ACTRESS (CAA)
ESTIMATED 2010 EARNINGS: $14.5 MILLION (2009 rank: 31)
$12 million: This Means War (fee for starring in upcoming romantic comedy directed by McG)
$2 million: Water for Elephants (fee for co-starring in upcoming drama with Robert Pattinson)
$500,000: Older film revenue


35. Tom Cruise
ACTOR, PRODUCER, WRITER (CAA)
ESTIMATED 2010 EARNINGS: $14.5 MILLION (2009 rank: —)
$12.5 million: Mission: Impossible—Ghost Protocol (fee for writing, producing, and starring in upcoming fourth M.I. movie)
$2 million: Older film revenue


34. Shia LaBeouf
ACTOR (CAA)
ESTIMATED 2010 EARNINGS: $16 MILLION (2009 rank: 39)
$15 million: Transformers: Dark of the Moon (fee for starring in Michael Bay’s upcoming, third Transformers movie)
$1 million: Older film revenue


33. Katherine Heigl
ACTRESS, PRODUCER (Paradigm)
ESTIMATED 2010 EARNINGS: $16 MILLION (2009 rank: 25)
$15 million: One for the Money (fee for producing and starring in upcoming romantic cop comedy)
$1 million: Older film revenue


32. Martin Scorsese
DIRECTOR, PRODUCER (WME)
ESTIMATED 2010 EARNINGS: $17 MILLION (2009 rank: —)
$10 million: Hugo Cabret (fee for directing and producing upcoming 3-D adventure film starring Sacha Baron Cohen)
$3.5 million: Shutter Island (back-end for directing and producing, based on worldwide gross of $295 million, and share of DVD and pay-TV revenue)
$3.5 million: Older film revenue


31. Steve Carell
ACTOR, PRODUCER (WME)
ESTIMATED 2010 EARNINGS: $17.5 MILLION (2009 rank: 22)
$15 million: Crazy, Stupid, Love (fee for starring in and producing upcoming romantic comedy)
$2.5 million: Older film revenue


30. Ben Stiller
ACTOR, PRODUCER (WME)
ESTIMATED 2010 EARNINGS: $18 MILLION (2009 rank: 7)
$15 million: Tower Heist (fee for starring in upcoming action comedy)
$1 million: The Big Year (fee for producing upcoming Owen Wilson comedy)
$2 million: Older film revenue


29. Vin Diesel
ACTOR, PRODUCER (CAA)
ESTIMATED 2010 EARNINGS: $18 MILLION (2009 rank: —)
$15 million: Fast Five (fee for producing and starring in upcoming The Fast and the Furious fivequel)
$3 million: Older film revenue


28. Daniel Craig
ACTOR (CAA)
ESTIMATED 2010 EARNINGS: $18 MILLION (2009 rank: —)
$6 million: Cowboys & Aliens (fee for starring in upcoming Jon Favreau spoof)
$6 million: The Girl with the Dragon Tattoo (fee for starring in upcoming first installment of inevitable suspense franchise)
$5 million: Dream House (fee for starring in upcoming crime thriller with Naomi Watts)
$1 million: Older film revenue


27. Vince Vaughn
ACTOR (CAA)
ESTIMATED 2010 EARNINGS: $18.5 MILLION (2009 rank: —)
$17.5 million: The Dilemma (fee for starring)
$1 million: Older film revenue



26. Owen Wilson
ACTOR (United Talent Agency)
ESTIMATED 2010 EARNINGS: $19.5 MILLION (2009 rank: 16)
$8 million: Hall Pass (fee for starring in upcoming Farrelly-brothers comedy)
$8 million: The Big Year (fee for co-starring in upcoming comedy with Jack Black)
$2.5 million: Cars 2 (fee for voice work for upcoming Pixar sequel)
$1 million: Older film revenue


25. Joel Silver
PRODUCER (WME)
ESTIMATED 2010 EARNINGS: $21 MILLION (2009 rank: —)
$18 million: Sherlock Holmes (back-end for producing, based on worldwide gross of $523 million, and share of DVD and pay-TV revenue)
$3 million: Older film revenue


24. Christopher Meledandri
PRODUCER (CAA)
ESTIMATED 2010 EARNINGS: $21 MILLION (2009 rank: —)
$17.5 million: Despicable Me (back-end for producing, based on worldwide gross of $541 million)
$2.5 million: Hop (fee for producing upcoming animated Easter Bunny story)
$1 million: Older film revenue, mostly from the Ice Age franchise


23. Brian Grazer and Ron Howard
PRODUCER; DIRECTOR, PRODUCER (CAA—Howard)
ESTIMATED 2010 EARNINGS, COMBINED:$21 MILLION (2009 rank: 20)
$10 million: The Dilemma (Howard’s fee for directing Vince Vaughn comedy)
$2.5 million: The Dilemma (joint fee for producing)
$2.5 million: Cowboys & Aliens (joint fee for producing)
$2.5 million: Tower Heist (Grazer’s fee for producing upcoming Ben Stiller comedy)
$2.5 million: Older film revenue
$1 million: Robin Hood (Grazer’s share of DVD and pay-TV revenue, for producing)


22. Sandra Bullock
ACTRESS (CAA)
ESTIMATED 2010 EARNINGS: $22 MILLION (2009 rank: 34)
$20 million: The Blind Side (back-end, based on worldwide gross of $309 million, plus share of DVD and pay-TV revenue; excludes $15 million earned in 2009)
$2 million: Older film revenue


21. Angelina Jolie
ACTRESS (Media Talent Group)
ESTIMATED 2010 EARNINGS: $23.5 MILLION (2009 rank: 32)
$19 million: The Tourist (fee for co-starring alongside Johnny Depp)
$2.5 million: Fee for writing and directing untitled Bosnian-war drama
$1 million: Kung Fu Panda 2 (fee for voice work in animated DreamWorks sequel)
$1 million: Older film revenue


20. Nicolas Cage
ACTOR (CAA)
ESTIMATED 2010 EARNINGS: $23.5 MILLION (2009 rank: 17)
$7.5 million: Ghost Rider: Spirit of Vengeance (fee for starring in upcoming supernatural sequel)
$7 million: Trespass (fee for playing an angry husband alongside Nicole Kidman in upcoming thriller)
$6 million: Drive Angry (fee for playing an angry father in upcoming revenge drama)
$1 million: The Croods (fee for voice work in upcoming DreamWorks animated film)
$2 million: Older film revenue


19. Jon Favreau
DIRECTOR, PRODUCER (CAA)
ESTIMATED 2010 EARNINGS: $24 MILLION (2009 rank: —)
$12 million: Iron Man 2 (back-end for directing and producing, based on worldwide gross of $627 million, and share of DVD and pay-TV revenue)
$10 million: Cowboys & Aliens (fee for directing and producing)
$2 million: Older film revenue


18. Jennifer Aniston
ACTRESS (CAA)
ESTIMATED 2010 EARNINGS: $24.5 MILLION (2009 rank: 33)
$10 million: Just Go with It (fee for co-starring in Adam Sandler comedy)
$8 million: Wanderlust (fee for starring in upcoming Judd Apatow-produced film)
$6 million: Horrible Bosses (fee for starring in upcoming workplace comedy)
$500,000: Older film revenue


17. Tyler Perry
WRITER, DIRECTOR, PRODUCER (WME)
ESTIMATED 2010 EARNINGS: $25 MILLION (2009 rank: 11)
$13 million: Why Did I Get Married Too? (back-end for writing, directing, and producing, and share of DVD revenue)
$8 million: I Can Do Bad All by Myself (share of DVD revenue)
$2 million: Precious (share of DVD revenue)
$2 million: Older film revenue


16. Jason Blum and Oren Peli
PRODUCER; WRITER, DIRECTOR, PRODUCER (CAA)
ESTIMATED 2010 EARNINGS: $26.5 MILLION (2009 rank: 27)
$19 million: Paranormal Activity 2 (for producing, based on worldwide gross of $169 million)
$7.5 million: Paranormal Activity (share of DVD and pay-TV revenue)


15. Robert Pattinson
ACTOR (WME)
ESTIMATED 2010 EARNINGS: $27.5 MILLION (2009 rank: 35)
$12.5 million: The Twilight Saga: Breaking Dawn—Part 1 (fee for co-starring)
$12.5 million: The Twilight Saga: Breaking Dawn—Part 2 (fee for co-starring)
$1.5 million: Water for Elephants (fee for starring alongside Reese Witherspoon in upcoming literary adaptation)
$1 million: Fee for starring in upcoming costume drama Bel Ami; older film revenue, mostly from Twilight franchise


14. Jerry Bruckheimer
PRODUCER (CAA)
ESTIMATED 2010 EARNINGS: $27.5 MILLION (2009 rank: 10)
$10 million: Pirates of the Caribbean: On Stranger Tides (fee for producing fourth installment of his lucrative Johnny Depp vehicle)
$10 million: Annual first-look production deal with Disney
$7.5 million: Older film revenue


13. Kristen Stewart
ACTRESS (The Gersh Agency)
ESTIMATED 2010 EARNINGS: $28.5 MILLION (2009 rank: 37)
$12.5 million: The Twilight Saga: Breaking Dawn—Part 1 (fee for co-starring)
$12.5 million: The Twilight Saga: Breaking Dawn—Part 2 (fee for co-starring)
$2.5 million: On the Road (fee for starring in long-aborning adaptation of the Jack Kerouac classic)
$1 million: Older film revenue, mostly from Twilight franchise


12. Joe Roth
PRODUCER (CAA)
ESTIMATED 2010 EARNINGS: $28.5 MILLION (2009 rank: —)
$27.5 million: Alice in Wonderland (back-end for producing, based on worldwide gross of $1.02 billion, and share of DVD and pay-TV revenue)
$1 million: Older film revenue


11. Will Smith
ACTOR, PRODUCER (CAA)
ESTIMATED 2010 EARNINGS: $29 MILLION (2009 rank: —)
$20 million: Men in Black III (fee for starring in upcoming franchise resuscitation)
$5.5 million: The Karate Kid (back-end for producing, based on worldwide gross of $358 million, plus share of DVD and pay-TV revenue)
$3.5 million: Older film revenue


10. Robert Downey Jr.
ACTOR (CAA)
ESTIMATED 2010 EARNINGS: $31.5 MILLION (2009 rank: 28)
$15 million: Fee for starring in upcoming untitled Sherlock Holmes sequel
$12 million: Iron Man 2 (back-end, based on worldwide gross of $627 million, and share of DVD and pay-TV revenue)
$3.5 million: Sherlock Holmes (back-end, based on worldwide gross of $523 million, and share of DVD and pay-TV revenue)
$1 million: Older film revenue


9. Taylor Lautner
ACTOR (WME)
ESTIMATED 2010 EARNINGS: $33.5 million (2009 rank: —)
$12.5 million: The Twilight Saga: Breaking Dawn—Part 1 (fee for co-starring in upcoming penultimate Twilight film)
$12.5 million: The Twilight Saga: Breaking Dawn—Part 2 (fee for co-starring in upcoming final Twilight film)
$7.5 million: Abduction (fee for starring in upcoming John Singleton thriller)
$1 million: Older film revenue, mostly from Twilight franchise


8. Todd Phillips
WRITER, DIRECTOR, PRODUCER (CAA)
ESTIMATED 2010 EARNINGS: $34 MILLION (2009 rank: 5)
$15 million: The Hangover Part II (fee for writing, producing, and directing)
$13 million: The Hangover (back-end for producing and directing; excludes $39 million earned in 2009)
$3 million: Due Date (back-end for producing and directing, based on worldwide gross of $200 million, as of December 31, 2010)
$2 million: Older film revenue
$1 million: Project X (fee for producing upcoming low-budget comedy)


7. Adam Sandler
ACTOR, PRODUCER, WRITER (WME)
ESTIMATED 2010 EARNINGS: $50 MILLION (2009 rank: 12)
$25 million: Just Go with It (fee for producing and starring in upcoming comedy opposite Jennifer Aniston)
$20 million: Jack and Jill (fee for producing and starring in upcoming comedy with Katie Holmes and Al Pacino)
$3 million: Grown Ups (back-end for starring and writing, based on worldwide gross of $271 million, plus share of DVD and pay-TV revenue)
$2 million: Older film revenue


6. Tim Burton
DIRECTOR (William Morris Endeavor)
ESTIMATED 2010 EARNINGS: $53 MILLION (2009 rank: —)
$50 million: Alice in Wonderland (back-end for directing, based on worldwide gross of $1.02 billion, and share of DVD and pay-TV revenue)
$3 million: Older film revenue


5. Leonardo DiCaprio
ACTOR (Special Artists Agency)
ESTIMATED 2010 EARNINGS: $62 MILLION (2009 rank: —)
$59 million: Inception (back-end for starring in somewhat convoluted Christopher Nolan film)
$3 million: Back-end for starring in somewhat convoluted Martin Scorsese film Shutter Island, older film revenue


4. Christopher Nolan
WRITER, DIRECTOR, PRODUCER (CAA)
ESTIMATED 2010 EARNINGS: $71.5 MILLION (2009 rank: —)
$69 million: Inception (back-end for writing, producing, and directing, based on worldwide gross of $823 million, and share of DVD and pay-TV revenue)
$2.5 million: Older film revenue


3. Steven Spielberg
DIRECTOR, PRODUCER (CAA)
ESTIMATED 2010 EARNINGS: $80 MILLION (2009 rank: 2)
$50 million: Universal-theme-park royalties and consulting fees
$20 million: War Horse (fee for directing and producing upcoming World War I drama)
$10 million: Older film revenue


2. Johnny Depp
ACTOR (United Talent Agency)
ESTIMATED 2010 EARNINGS: $100 MILLION (2009 rank: 21)
$40 million: Alice in Wonderland (back-end for starring in Tim Burton film, based on worldwide gross of $1.02 billion)
$35 million: Pirates of the Caribbean: On Stranger Tides (up-front money for starring in next installment of Jerry Bruckheimer’s waterlogged but ludicrously profitable franchise)
$20 million: The Tourist (fee for co-starring in one of the year’s bigger flops alongside Angelina Jolie)
$5 million: Older film revenue


1. James Cameron
WRITER, DIRECTOR, PRODUCER (Creative Artists Agency)
ESTIMATED 2010 EARNINGS: $257 MILLION (2009 rank: 4)
$248 million: Avatar (back-end for writing, producing, and directing, based on 2010 worldwide box-office gross of $1.95 billion, and share of DVD and pay-television revenue; excludes $50 million earned in 2009)
$5 million: Avatar (share of toy licensing, other revenue)
$4 million: Older film revenue (e.g., back-end and royalties from earlier projects, other payments)

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