Each year, DuPont Automotive releases its Color Popularity Report, a study analyzing and predicting color trends by model type and world region. In 2007, white was the most popular color in North America, making up 19 percent of all vehicles. Silver, black, red and gray rounded out the top five. Here are the most popular colors for SUVs and trucks:
| 2008 DuPont Automotive Color Popularity Report |
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| No. 1 — White/White Pearl |
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| Rank | Color | % of Segment |
| 1. |  White/White Pearl | 26% |
| 2. |  Black | 16% |
| 3. |  Silver | 14% |
| 4. |  Red | 13% |
| 5. |  Gray | 12% |
| 6. |  Blue | 11% |
| 7. |  Beige/Brown | 4% |
| 8. |  Green | 2% |
| 9. |  Yellow/Gold | 1% |
| 10. | Other | 1% |
Updated on 12/6/07
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